Broadway Live 2018-2019
DIGITAL DESIGN
Every year, the Lexington Opera House offers packages to their latest Broadway Live season. The Broadway Live season features several national touring Broadway shows. I created digital assets for the season tickets on-sale based on the Broadway Live season brochure. This included digital ads, landing pages, eBlasts, and website graphics.
Please note: The digital assets were based on the season brochure design created by Paul Hooper. All event artwork copyright original artists.
Design Goals
Utilizing the design and assets from the Broadway Live 2018-2019 brochure, the goal was to create digital assets to promote the season tickets on-sale. This included landing pages, digital ads, website graphics, and multiple eBlasts.
Landing Pages
Much of the season tickets landing page remained unchanged from last year’s page. I created updated graphics and updated all essential information.
Digital Ad Banners
We utilized digital banner ads for the season tickets on-sale. These banner ads were displayed across various websites via a display network. UTM codes were utilized to track conversions and monitor the campaign.
Responsive eBlast
- An eBlast was sent to subscribers detailing the the Broadway Live 2018-2019 season and purchase information. Users could click the link in the eblast to go to the Ticketmaster page where they could purchase season tickets directly from their phone.
